BRAND IDENTITY

Your brand is more than your logo; it’s what your audience thinks and feels about your business. Let’s turn it into a work of art – through brand strategy and direction, as well as new design elements - that people will connect with, and proudly share with their world.

 

WEB PRESENCE

After we create an amazing brand, you’ll want show it to the world! Luckily, we can do just that. We’ll beautify a piece of the internet just for your business. Like a gallery for your new work of art, your new website will be the place your audience goes to connect with your brand.

 

PRINT MATERIAL

The internet is great for making connections and spreading the word about your brand but nothing tops real life experiences. Make it easy for people to fall in love with your brand with beautiful print collateral to send to potential clients and hand to new people you meet.

 

The Design Process

• before the project start date, I’ll send a questionnaire for you to prepare for our meeting.

• during the meeting, you’ll have a chance to share your story as we talk through your answers. this will ensure that I fully understand the person behind the brand and the message you want to communicate.

• this is taken a step further with a homework assignment to collect imagery for an inspiration board to make sure we’re on the same page visually.

• I will study my notes from our meeting, along with the images you’ve collected and start brainstorming.

• after adding a few more images, I will send the completed inspiration board and brand strategy outline ( including goals + a plan to reach them ) to you for review.

• at this point you get to sit back and relax as I hit the sketchbook and begin coming up with initial ideas.

• after I’ve narrowed down a few solid designs, I’ll take it to the computer and create digital comps for review.

• when I’ve recieved feedback I’ll make any necessary changes and send the designs back for final review.

• from there I will polish up the final designs and organize the files for the final design package that will be transferred to you or implemented in a website.

• when all the hard work has paid off and launch day has arrived, it’s time to celebrate!

• you can now show the world ( or at least social media! ) the new face of your brand.

• I will proudly share our collaborative work on my blog and social media channels to get the word out.

Latest Projects

Client Design Stories

  • I had been running my own photography business for about three years when I decided it was time for a little upgrade. The website I had been using was one where I picked out a template and plugged in all the necessary information and paid a few dollars per year to have ".com" after my name. Safe to say it was a beginner's website. I heard about Jordan Brantley through a very good (and successful) friend of mine so i decided to meet up with her and get some help! I realize that I am a photographer, NOT a graphic designer, and the best thing for me to do was to just pay someone to help me out with a very important aspect of my now-growing business. A few months after Jordan and I had that first cup of coffee together, I was launching my brand new website, business, name, and logo! Who knew?! I can hardly believe a year has already gone by, but I have pictures to prove it! (hah- sorry, photography jokes) Anyway, I now have this gorgeous, professional website that I am proud to show off. All I have to do is hand someone one of my clean, custom business cards! I think probably the biggest surprise for me was when I received an email from a lady (now my client) saying that she had found me through Google! I had no idea people would be finding me through an internet search! This year I had my most photoshoots and weddings that I have ever had before. Thanks so much to Jordan Brantley for seeing my vision, shaping my ideas, and finally... publishing my dream! I couldn't be more thankful than where I am today.

    Amber Hoadley, CoffeeTree Photography

 

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