Professional Tools Platform
DATE
Nov. 2023
2 weeks
TIMELINE
Sole Designer
ROLE
Scout helps people build their dream careers by building personalized tools to allow them to discover, track, and connect with their dream companies.
Collaborating closely with the founder, I designed the initial iterations of the platform.
GOALS
Our overarching goal was to establish a professional platform serving its users by building tools for everyone, instead of turning their data into the product sold to a small group of users.
RESEARCH
The founder engaged a cohort of 10 beta users, gathering invaluable insights.
They interviewed each user, learning about their dream job and current use of professional tools.
Then they manually completed what the platform will eventually do: curate personalized job boards and dream company lists, complete with details on key contacts.
USERS
To expedite the creation of the investor pitch deck, we used insights from founder-led interviews with beta users to develop a user persona to guide my designs.
After the start up has completed fundraising, I hope to conduct my own interviews and send out surveys to get to know the potential users even better.
Key Points –
Thinking about their career often.
Proactively seeking ways to get ahead.
Willing to invest in career development ahead of job transitions.
WIREFLOW
From there, we defined the Onboarding User Journey and sketched out initial interface designs.
INTERFACE DESIGNS
I prioritized creating high-fi mockups of the most important pages of the platform to presentation to investors.
Once we finished rounds of iterations and reached a design we felt met our users goals, I designed a pitch deck with the content the founder prepared to communicate the potential of Scout to investors.
NEXT STEPS
My work with Scout is ongoing; we plan to build a prototype for comprehensive user testing to assess product design’s efficacy and gather feedback for how we can improve the experience. Stay tuned!
TAKEAWAYS
This project was my first chance to practice product design with real-world experience. I’ve learned so much and can’t wait to dive more into research and user testing as the project continues. I’m looking forward to growing and learning more from an experienced team in my next role.