Intro

Hyperion Brewing Company came to us with a name, a building, and a love for connecting the local community over craft beer.

Hyperion Brewing Co.

2015-2017

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Creative Director, Me
    Designer and Photographer, Danny Cary
    Videographer, Ashly Grano
    Marketing Consultant, Sarah Heyl

GOALS

They brought my team at The Business Bar in from the beginning to design a strong brand identity that could build brand awareness ahead of grand opening, and grow with the business.

PLAN

We set out to craft a bold yet simple brand design with art deco elements to give patrons a taste of what to expect from Hyperion’s bold and unique craft beer flavors.

Brand Identity and Build Out

We landed on bold custom lettering with subtle decorative details for the logotype, an art deco inspired wheat illustration for the mark, and black and gold for a classic color palette.

Make it