client story: burnett's boards
"Jordan was absolutely amazing to work with. I’m still in awe over what she was able to accomplish with my blog rebrand! When talking about my blog I now refer to it as PJ and AJ (Pre Jordan, and After Jordan) because the difference is like night and day.
Before I found Jordan I had a mildly successful wedding blog with some pretty random branding. My page views had reached a plateau and my bounce rate was pretty high…I knew my content was great but the package I was delivering it in wasn’t. It was in dire need of a rebrand but I stalled for MONTHS because of horror stories I’d heard from other wedding blogger friends about their rebranding experiences.
I published a wedding inspiration shoot that Jordan not only modeled in but also designed the paper goods so I started following her blog & creeping on her social media accounts. After repining most of her pins I finally got in touch!
Jordan was friendly, personable, prompt – everything you’d want from someone you’re handing your baby blog over to.
She sent a very thorough branding workbook in the mail and once again I stalled because I just couldn’t decide on what direction to take the rebrand. I half filled it out, printed some images from Pinterest that I adored, cut them all up, and sent a total mess back to her.
But that’s when the magic happened.
I don’t know how she did it but from the mess emerged what I truly believe is the most beautiful wedding blog brand out there. A custom painting! I kid you not. I have a gorgeous custom painting for my header. She also seamlessly wove the painting throughout other branding elements and now I have a blog that I can be proud of.
Since then not only have my page views soared but I find that readers are spending longer on the site, viewing more content per visit, and my bounce rate has dropped 20% in just two months. My Alexa ranking improved drastically and I’ve even received emails and comments about how beautiful the blog looks – from total strangers! It’s true what they say – packaging is EVERYTHING!
Another awesome side effect that I didn’t predict was that more wedding vendors started contacting me about advertising on the blog. PJ (Pre Jordan) my media kit (if you could even call it that) was a pretty bad PDF with some text, my old logo, and that was about it.
Just a week or two after the rebrand was complete I got back in touch with Jordan for a professional media kit. Needless to say – my new media kit is as every bit as gorgeous as the blog!
I’m so thrilled to have worked with Jordan. Everything from the process to the result was flawless and I could not be happier.
Seriously - work with this girl. You won’t regret it!" - Sara Burnett
Thank you so much for sharing and for being SO GREAT to work with, Sara!
Get to know Sara Burnett and follow her beautiful wedding blog at burnettsboards.com